Strategy & Analytics
(garbage in, garbage out) Strategy based on
erroneous information is like ripping out and using the steering wheel of your car to push the
accelerator down harder...but in markets where hard, reliable and relevant data is hard to
come by, experience, observation and experimentation has filled the gap. We believe in
knowing what we can - and more importantly...knowing what we do not know.
Before recommending a course of action for our clients. The era of faster response and social media polling, offers a skewed but helpful barometer to test against and increasingly clients are embracing dip-stick approaches as we build the analytic models